The APAC region sees some of the world’s highest growth rates in social media users, especially in mobile-first markets.
Influencers are hugely popular, impacting fashion, beauty, tech, and lifestyle trends across the region.
Short-form video platforms like TikTok and Reels dominate, with users creating and sharing viral content.
Platforms like WeChat, LINE, and KakaoTalk cater to specific markets, providing unique, localized experiences.
Social media is a major driver for e-commerce, with features that allow direct shopping and product discovery.
Live streaming is a huge trend for shopping, entertainment, and personal branding in APAC countries.
Social media is increasingly being used for social causes and advocacy, raising awareness and mobilizing action."